If social media has fundamentally shifted the way we communicate, then the rise of online video has fundamentally shifted the way we digest information. Thanks to social media, mobiles, faster broadband connections and video sharing platforms, video is taking its rightful place at the forefront of b… [read more]

Tags: Video, Mobile, Social Media, Brandcast Health, ecancer, Facebook, HCA, Healthcare Corporation of America, oncology, The Portland Hospital, The Wellington Appeal, Twitter, YouTube
Posted in: Blog

We have years of experience working in cancer communications, partnering with some of the biggest brands, institutions and societies. We understand that when it comes to cancer, you use a different voice depending on who your talking to and the discussions your are having. Our clients aren’t a… [read more]

Tags: Video, cancer, Cancer communications, education, haematology, oncology, Social
Posted in: Blog

ecancer is Europe’s leading oncology channel, established by the professional cancer community (ECCO, IEO, OECI) for the benefit of the cancer community, providing a unique, independent and peer-reviewed channel for medical education. Brandcast Health work’s with industry, supported via… [read more]

Tags: Video, #PHOAM, #PHOAMed, cancer, congress, Content Marketing, DigiMed, ecancer, education, Filming, haematology, KOL, Meducation, oncology, Open Access, Viducation, webcast
Posted in: Blog

Brandcast has partnered with some of the biggest brands and institutions in healthcare to help build brand pride, communicate best practice and attract new talent. We understand that how you speak to employees and peers is as important as how you speak to clients and customers. Over our many years w… [read more]

Tags: Video, Brand Engagement, Corporate Communications, Employee Engagement, External Communications, Internal Communications
Posted in: Blog

We had a very successful week in Vienna for the 2012 edition of the ESMO Congress, delivering a range of projects which had video and social media at the heart. These included filming a number of our clients satellite symposia to be developed into webcasts and education programmes for internal and e… [read more]

Tags: Video, #ESMO12, cancer, congress, ESMO, Filming, Infographic, oncology, Social, Twitter, webcast, YouTube
Posted in: Blog

We are now a week away from the PM Society Digital Media Awards – the showcase event for agencies working in the Pharma Sector.  The eyes of the world will be watching to see who wins what and in which categories (well almost). I always find these events fascinating to observe and we are up… [read more]

Tags: #DigitalAwards, AWARDS, Brandcast Health, Online Marketing, PM Society Digital Media Awards, PPC, SEO
Posted in: Blog

Did you know that over 200 million YouTube views occur on mobile devices every day? And that mobile search has grown 400% in the past year?! Have a look at our Mobile infographic below for some fast facts and a few tips to help you along with your mobile strategy.… [read more]

Tags: Brandcast Health, mobile infographic, mobile optimised site, mobile search, mobile statistics, QR Codes, SMS text offers, The Future's Mobile
Posted in: Blog

A recent video marketing survey by The Web Video Marketing Council and Flimp Media shows that 81% of businesses report that they have used video in their online marketing campaigns. Their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report has some interesting resul… [read more]

Tags: Video, education, research, Social Video, Social.tv, Video Campaigns
Posted in: Blog

The worldwide e-learning industry is estimated to be worth over $48 billion, and it is having to adapt at an ever increasing speed. In the past, e-learning has been focused on Computer Based Training (CBT) and Web Based Training (WBT). But with the rapid development of mobile technology, it is no su… [read more]

Tags: Video, Mobile, Apps, education, iPad, mHealth, mLearning, Mobile learning, Mobile Web, Tablet, video education, Video learning
Posted in: Blog

We just love the YouTube video announcing the recruitment of top British cyclist Rob Hayles as the new Near Naked Man Cycling Ambassador. Near Naked Man is the champion for Male Cancer Awareness Campaign’s  (MCAC) campaign to combat the embarrassment that prevents men from discussing their b… [read more]

Tags: Video, Balls Out Challenge, Campaign, Disease Awareness Campaign, Male Cancer, Near Naked Man, Prostate Cancer, Rob Hayles, Social Video, YouTube
Posted in: Blog