Charlie will be raising money for his favourite charities:

He is aiming for £2k – so needs lots of support of every kind.

Please donate here.

Or text this code CMGR99 + the amount you want to donate to 70070.

Thoughts from the Boss “3 Yorkshire peaks, 2 stone overweight, 1 day. Stupid, I know.”

The Three Peaks:

Whernside (2425ft)

Pen-y-ghent (2277ft)

Ingleborough (2372ft)

The Brandcast Health team headed to Poland, having convened an eminent faculty of Europe’s leading prostate cancer opinion leaders, to film a lively debate themed  ’current treatment practices in prostate cancer care’. The backdrops were popped up, phones were switched off and the cameras rolled, to capture their expert opinion about best practices to treatment, following a day of collaborative discussion with others in this field during the day.

The filmed debate will be edited and once peer reviewed, published on Europe’s leading oncology channel - ecancer.tv - an independent, open access publication and education platform, where cancer professionals can access the medical education programme.

With the evolution of technology and a more demanding digital consumer, brands have been forced to discover faster and more relevant approaches to marketing.

In our mobile and social world, customers can interact with brands anytime, anywhere and anyhow. Now that social media channels have become valuable customer feedback forums, brands must be responsive to this, using the feedback to their advantage and proving that they value the opinions of their customers. Remember the letter written to Sainsbury’s by a 3 year old who thought their Tiger Bread should be called Giraffe Bread?

Not only must brands be responsive to customer opinion, but also to real-time news. Oreo did this very well recently during the blackout at the Super Bowl.

 

Brands such as Old Spice have also turned to video as part of their Agile marketing strategies. In this great campaign, Old Spice rapidly created almost 200 videos based around questions it had been asked through social media channels.

Bodyform also harnessed the power of social media marketing by creating a funny video is response to a comment they received on Facebook. The video not only showed that they listen to customer feedback, but also portrayed Bodyform in a more human manner, making the brand seem more approachable. By using humour, Bodyform also created a highly shareable video that quickly went viral and now has over 3 million hits!

This sort of experimental ultra-fast marketing certainly involves risk and can sometimes be very financially costly. But in today’s digital environment, where phones are checked every 6 minutes and Twitter has begun to replace email as a form of communication, it is the brands who can be innovative, experimental, responsive and agile who will increasingly be making the biggest impact.

Some top tips on how to be an Agile Marketeer:

• Personalise online experiences
• Don’t be afraid to be innovative and experimental
• Be open an honest with your customers
• Be responsive and value your customer feedback through all channels
• Use software to your advantage – to collate feedback
• Value content and context marketing

See The Agile Marketing Manifesto: http://agilemarketingmanifesto.org/

26 Superb Examples of Agile Marketing in Action: http://econsultancy.com/uk/blog/62100-26-superb-examples-of-agile-marketing-in-action

We wanted to make better use of the imagery and make it easier for users to click around the site, moving from one piece of content to another.

We think the blog is eye catching and easy to navigate. Have a look and let us know what you think!

Sarah Cannon Research United Kingdom (SCRUK) commissioned Brandcast Health to redesign their website. SCRUK is a unique standalone trial facility that collaborates and works closely with clinical investigators to develop new and innovative cancer therapies for patients. Their updated website needed to be clean, easy to navigate with an integrated clinical trials finder.

The Brandcast creative team came up with a design that was clear, simple and easy to navigate with a sleek finish. After the photo-shoot on-site at the clinic, the results changed the entire look and feel of the site – it became personalised while still maintaining a professional and clean finish.

The site has now launched and the feedback has been very positive with users commending the layout and style, the simplicity of the navigation and the relevant and up to date content. For more information about Sarah Cannon and to view their new website click here.

The content for both the main website and the mobile version is maintained from the same place within our bespoke Central Management System, which is a great advantage for maintaining continuity between the two versions of the site. The other advantage of the mobile site is its cross platform compatibility – the application works across iPhones, Blackberries and Android phones.

Submit your questions here and then watch the debate at www.ecancer.org/IMW2013 on Sunday 7th April to see if your question was picked!

Brandcast are broadcasting from IMW in Japan

Filming 13 interviews, a CT scan and patient consultations across three sites over two days, was an exhilarating mid-week buzz for Brandcast Health, who relished the challenge.

Low risk prostate cancer: less treatment means lower cost, and better patient outcomes

ORLANDO, FLORIDA—Patients with low-risk prostate cancer are more likely to die with their disease than of it, according to Dr Ayal Aizer from the Brigham and Women’s Hospital, the Dana-Farber Cancer Institute and Harvard University in Boston MA — a merit-award winner at the American Society of Clinical Oncology (ASCO), American Society for Radiation Oncology (ASTRO) and the Society of Urologic Oncology (SUO) 2013 Genitourinary Cancers Symposium. Treatment with surgery or radiotherapy, he noted, adds toxicity with the potential to do harm without bringing any additional mortality benefit, for the majority of these patients.

Low risk localized prostate cancer: no harm from waiting!

ORLANDO, FLORIDA—A decision to delay surgery or radiotherapy for early prostate cancer is in the best interests of most patients according to research presented to the 2013 Genitourinary Cancers Symposium by Dr Andrew Loblaw from the Sunnybrook Health Sciences Centre in Toronto. His group’s research has found that the rate of “migration” of Gleason grade — representing disease progression — was gradual: accounting for no more than a third of patients developing a form of the disease requiring treatment within ten years. The remaining patients can be spared the side effects of treatment.

Androgen blockade: 18 as good as 36 months in radiotherapy-treated prostate cancer

ORLANDO, FLORIDA—Patients receiving radiotherapy for high-risk node-negative prostate cancer benefit as much from 18 months of androgen blockade as from the usual 36 months but have fewer side effects — according to study findings announced at the 2013 ASCO Genitourinary Cancers Symposium in Orlando by Dr Abdenour Nabid from Sherbrooke University in Quebec.