New ABPI guidance
for banner adverts

In November 2022, the PMCPA issued new guidance on how banner adverts can be used within the scope of the ABPI Code of Practice.

It has been confirmed that adverse event reporting information must be included directly within the advert.

Adverse events

This means that only including adverse event reporting one click away from the advert, with the prescribing information, is non-compliant and could result in a breach of the Code.

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Are all of your digital banners compliant with the new guidance?

At Brandcast, we understand that it can be difficult to change your approach or deal with the technical challenges of implementing guidelines like this. That’s why we’ll always make ourselves available to talk to you, provide support, and make suggestions.

Get in touch below for a friendly discussion about the ABPI rules on banner adverts and how you can overcome any new difficulties they present.

Rob Jones

Talk to us about taking your digital ads to the next level.

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who will be able to help you with your banner ad challenges



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