Pinterest launches business accounts
While many brands have been using Pinterest as part of their marketing mix for a while now, it was only last week the social network formally started welcoming brands to join and set up business accounts. Until now, Pinterest has prohibited commercial use of the site – making it difficult for… [read more]
Tags: Brandcast Health, Campaign, Pinterest, Social, website
Posted in: News
Stand Up To Cancer
We are only a few weeks away from Stand Up To Cancer, a joint initiative by Channel 4 and Cancer Research UK to raise vital awareness and funds for cancer research. Stand Up to Cancer has called on the some of the brightest starts in entertainment to work together to raise money to accelerate cancer… [read more]
Tags: Video, Campaign, cancer, education, ePatients, patients
Posted in: News
Skype: The gloves are off, round 1!
Skype has launched a provocative new advertising campaign, bitterly attacking social networking sites and standing up for ‘real’ communication. Their taglines criticise our relationship with Facebook and , reminding users that Skype promises a closer and more in-depth communication experience.… [read more]
Janssen to Remove its Psoriasis 360 Facebook Page
Janssen has decided to take down its award-winning Psoriasis 360 page on Facebook, citing an increasing amount of troublesome comments. Since the page was launched nearly 18 months ago, Janssen says it has had to remove a larger and larger proportion of posts. Janssen said: “Whenever a post on thi… [read more]
Tags: Campaign, Facebook, Janssen, PM Society Digital Media Awards, Psoriasis, Psoriasis 360, Stelara
Posted in: News
Near Naked Man – Balls Out Challenge
We just love the YouTube video announcing the recruitment of top British cyclist Rob Hayles as the new Near Naked Man Cycling Ambassador. Near Naked Man is the champion for Male Cancer Awareness Campaign’s (MCAC) campaign to combat the embarrassment that prevents men from discussing their b… [read more]
Tags: Video, Balls Out Challenge, Campaign, Disease Awareness Campaign, Male Cancer, Near Naked Man, Prostate Cancer, Rob Hayles, Social Video, YouTube
Posted in: Blog
A cool use of Facebook Timeline, but does it communicate the message?
The new Facebook Timeline has been used in a striking social media campaign against drug use. The Anti-Drugs timeline created by advertising agency McCann Digital Israel sets out to show a year of drug use compared to a year of clean living. The hard-hitting campaign displays the profile of a man ca… [read more]
Tags: addiction, Campaign, constellation framework, drugs, DrugScope, Facebook, health, me
Posted in: Blog
