News

HCA Mobile Site

Brandcast Health is pleased to announce the launch of the mobile version of the HCA Hospitals website. As smartphone penetration breaches 60% in the UK, we wanted to improve the mobile & tablets user experience for people coming to the HCA website. The result is a slick, easy to navigate, quic… [read more]

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Rising Use of Social and Mobile in Healthcare

Inform and be informed by Social Media Social media is fundamentally changing the healthcare industry. From Facebook pages and Twitter profiles to consultant blogs, online forums and YouTube channels, establishing a social media presence is rapidly becoming a necessity for doctors, hospitals and hea… [read more]

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mHealth – putting the mobility in healthcare

In today’s society mobile has such presence that whether you are ready for it or not, you need to get on board or you’ll be left behind! Do you pay attention to all the statistics on mobile health that you find in the media—or is your head in the sand when it comes to dealing… [read more]

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New App Eases Cancer Treatment for Children

A new iOS app called Pain Squad has been developed for children battling cancer, to help them deal with chemotherapy, hair loss and hospital stays. The app is the first to be developed to accompany children on their journeys, helping them to keep a daily log of their experience in a fun and interact… [read more]

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The future of e-learning is mobile

The worldwide e-learning industry is estimated to be worth over $48 billion, and it is having to adapt at an ever increasing speed. In the past, e-learning has been focused on Computer Based Training (CBT) and Web Based Training (WBT). But with the rapid development of mobile technology, it is no su… [read more]

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Developing innovation in healthcare through synergistic partnerships at Health 2.0

Last month we told you about a hot ‘fall’ of health-care and social media shaping up in the Bay Area, and gave you the highlights of the Medicine 2.0 conference in Stanford. This month we are back as promised to tell you the rest of the story featured on the Health 2.0 conference. More than 1,5… [read more]

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A very social #EMCC2011 in Stockholm

Wow, what a congress #EMCC2011 in Stockholm has been for social, digital and mobile media. Video, Twitter, QR codes, iPads and Apps everywhere. This is the first cancer congress in Europe I have attended where social media, mobile and QR codes have been so pervasive. It certainly helps when the cong… [read more]

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Leveraging the power of crowd-sourcing in healthcare through web 2.0 and social media

The first international event entirely dedicated to social media and health-care took place on June 22 & 23 in Paris. Aptly titled “Doctors 2.0”, the congress, organised by Basil Strategies, an eHealth & eMarketing Social Media consultancy founded by Denis Silber, in  collaboration with… [read more]

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Holy moley app!

A cool new app that scans skin for melanoma. Skin Scan is a cool new app that could drastically reduce the cases in which people reach a medic when it's too late and far more expensive by bringing a revolutionary screening method to potentially everyone's home.… [read more]

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ecancer iPhone App is ready for download

Thanks to a generous grant from Amgen, we were able to finish production of the ecancer iPhone App! Now the latest cancer news and information, including all our videos and podcasts, is available to the busy Healthcare professional, wherever they have a mobile signal. Download the App free from the… [read more]

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