How A GP Built the HCP Community You Wish You Had
...and used it to build belief in his products.
What’s every pharma and MedTech marketer’s dream?
A genuinely engaged audience of HCPs, consistently consuming your content across multiple channels and ultimately becoming confident, loyal customers who trust your brand and recommend your products.
Today, you’ll hear from someone who’s made that dream a reality.
And here’s the kicker, he did it all while juggling life as a busy GP, an even busier dad, and with virtually no budget.
Dr. Tommy Perkins is an NHS doctor and co-founder of Medics Money, a business that helps doctors make better financial decisions. Now, you might be thinking, “why should pharma marketeers care about doctors’ finances?”
Well, they usually don’t.
But they should care about the engaged, loyal community of HCPs that Tommy has built. Because he’s achieved what pharma and other healthcare marketers are still chasing.
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What You’ll Learn in This Episode:
- What it’s really like for a GP to receive marketing from industry.
- How to create content that genuinely matters to HCPs.
- Which metrics and signals to track when building community-based marketing.
- What authentic HCP engagement looks like in practice.
- How to leverage communities like Tommy’s to boost your own marketing results.
When we talk about inbound and content marketing, many pharma marketers still hesitate.
Will it help us sell products?
Will it work in our regulated world?
This episode proves that it does.
And that it’s one of the most effective ways to influence, support, and earn the trust of HCPs.
If you’re one of those people crying out for more of this approach in pharma, share the episode with your more sceptical colleagues, and dig into more of our free content on the topic:
👉 Closing the HCP engagement gap with inbound marketing
👉 The only healthcare marketing KPIs you need
👉 Your customers don’t care about your products
Learn More About Medics Money and Dr. Tommy Perkins:
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