Building Trust in Healthcare. Together.
Looking for better ways to engage healthcare professionals and drive real commercial impact through your content and campaigns?
You’re not alone. For pharma, biotech, and medical device marketers and medical affairs teams, the landscape has changed quickly.
Traditional approaches to campaign development no longer drive HCP engagement. As an industry, we’ve relied too heavily on pushing product claims and data across multiple channels, leaning on field teams for outreach and “personalisation,” and measuring success through message recall studies or delayed market research that tells us what happened long after the campaign has ended.
Budgets are shrinking, but expectations for success keep rising. When you review campaign metrics or channel performance, the signs are clear: interaction is slipping, and the real impact of your work feels harder to prove.
At the same time, the industry is buzzing with talk of omnichannel, CX, AI, and other shiny technologies that every company wants to adopt first. But without the right insight and strategy, these tools risk adding more complexity than clarity; leaving us with more frustrations.
- Chapter 1: The Problem – Lack of Trust in Health Content(2:24)
- Chapter 2: The Solution – Trust-Based Inbound Marketing(2:17)
- Chapter 3: Customer-First Mindset & Services(2:25)
- Chapter 4: Why Brandcast Health?(8:50)
How Do Pharma’s HCP Customers Really Feel?
HCPs face constant pressure. Burnout is rising, clinical decisions are becoming more complex, admin loads keep growing, and the competition for their attention is intensifying. This overload will only get worse as brands scale content production and automate outreach with AI.
Recent research from Indegene, the UK PM Society, and the BMJ highlights thes scale of our challenge to engage HCPs:
HCPs report fatigue from pharma promotional content
HCPs experience burnout from work
UK HCPs visited a pharma website in the last 3 months
It's clear pharma’s current engagement model isn’t working, and it’s time to rethink the approach.
Want more on HCP values?
Check out our article and video:
Your HCP Customers Don’t Care About Your Products >WatchUsing Trust-Based Content and Inbound Strategy to Close the Engagement Gap
By shifting mindset and reimagining the strategic model, it’s possible to transform HCP engagement; creating real value for customers while delivering meaningful impact for the business.
At Brandcast Health, we believe the key lies in adopting the following principles:
Deliver value in every campaign, every touchpoint. Earn attention before asking for it.
Spot the moments when HCPs are actively solving problems your product can support. Then share clear, timely, and relevant information.
Make it easy for HCPs to find the answers they need. Fast, clear, and with zero friction.
This tells us we’re getting something wrong with our current engagement strategy, and that something needs to change.
An Introduction to Inbound Marketing
Close the HCP Engagement Gap With Inbound Marketing
Close the HCP Engagement Gap With Inbound MarketingWatchHow Can Brandcast Health Help?
We partner with healthcare brands to build trusted, authentic, and impactful relationships with HCPs; through smarter content strategy and meaningful delivery. We do this by focusing on three critical pillars of engagement:
Mindset
Your customers don’t care about your product. They care about solving their own challenges.
You need to lead with value, so when you do talk product, they’re ready to listen, trust, and act.
Content Strategy
Tell a complete, honest, and useful story. It’s modular, accessible, and tailored to each HCP’s level of awareness and adoption.
Forget static messaging houses. Think self-service decision support
Engagement Strategy
Build initiatives around your customers’ goals, not just your brand’s.
Attract HCPs into your world and guide them on a purposeful journey; one that immerses them in your story and nurtures adoption of your product.
Define clear conversion points and KPIs, so you always know what’s working and why.
Our Services
Marketing Consultancy
Senior consultants who challenge and support your team to be customer-first and impact-focused
Keynotes & Workshops
Inspiration and strategic clarity through talks and hands-on working sessions
Strategy Development
Content and engagement strategy for your portfolio, brand, campaign, or channels
Full-Service Content Delivery
Production that keeps strategy front and centre across digital, print, and live experiences. From websites, emails, and social to video, animation, e-learning, e-details, and more.
What do our clients say about us?
“The Brandcast team is one of the best I have worked with; their communication, creativity, problem-solving skills, and ability to execute campaigns seamlessly have truly impressed me.”
“The outstanding materials that were immensely appreciated by the markets and energised them to brilliant execution... Customer engagement was off the charts across the board.”
“Working with Brandcast Health is a transformative experience… Their strategic support and insights have been invaluable in shaping our approach to omnichannel communication.”
