Services Now we’re talking . . .
Our blueprint for success ensures we generate the ideas, create the campaigns and develop the channels; giving your customers the freedom to find the information, education or interaction they want. Then use it, respond to it and share it.
We have the instinct for engaging customers online.
Explore and define your communication needs
We won’t swamp you with expensive and time consuming planning processes; we’ll arrive quickly at an understanding of your ambitions and audiences, and a plan for reaching them via the right channels with compelling stories that deliver your brand message.
You could lead customers to videos and podcasts on your website, or have a branded web tv channel linked to youtube. You could invite them to webinars and online conferences, and enable 
them to participate remotely. You could optimize the congress experience and gain real-time customer feedback with an interactive mobile app. Internally, how about your own social network?
The right channel ‒ or combination of channels ‒ will emerge from our research and discussions.
Create and develop platforms
Our clients come to us when they need help launching a new website for their business or brand. We design our sites with Search Engine Optimisation in mind to maximise performance in search engines. 
And increasingly we’re introducing social media tools to deliver interactivity and personalisation into the online brand experience, all whilst adding value and achieving a highly effective ROI.
Provide content in an engaging format
Digital has put video where it can really work for you – on websites and intranets, desktops and laptops, mobiles and tablets, exhibition stands and at events. Thanks to broadband, social media sites and video sharing platforms – video is taking its rightful place at the forefront of healthcare communication.
We help our clients use video to promote their brands, educate healthcare professional and inform patients and tell their stories.
Not only do we develop award winning video, we are experts at deploying video content in channels where your customers will watch it and share it.
We make your customers think, open their eyes, change their minds.
Audience engagement via communities that allow interaction and collaboration
We’re all familiar with social media sites like Facebook and Twitter, and video hosting channels like YouTube . But for most of us, they’re personal channels — we use them to catch up and tune in. It’s not work . It’s play. But if healthcare is your business, it’s a different story. Or at least, it should be, because social media channels exercise tremendous influence over consumer and professional attitudes.
This is becoming increasingly apparent, with patients and their families looking for opinions and experiences from other consumers. If you’re worried about the drug you’ve been prescribed, you can see what other consumers feel about it. As a healthcare professional you can keep up to date with data, breaking news and commentary by following the congress hashtag on Twitter.
Putting your message in the hands of your customers
The mobile revolution is in full swing. Over 30% of adults use mobile platforms for health information and tools. Moving beyond information provision, in the future we’ll see mobile health bring about real healthcare changes by motivating behaviours and enabling pn-going care.
Mobile Myths
Myth #1 Having a mobile strategy means building an app
Reality: When it comes to mobile health information seeking, search and web browsing are used more than apps
Myth #2 Mobile = on-the-go
Reality: Mobile is anytime, anywhere – however at home is actually the top location where consumers use their mobile device to find health information
Myth #3 Mobile is not for doctors
Reality: 80% of doctors currently use smart phones or tablets to access health information at work
Apps are important and have their place, however we’ll make sure your website can be found in relevant health searches and if accessed via a QR code from a smart phone or tablet will be mobile compatible.
Increase your visibility, recruit new customers and drive engagement
We’re specialists too in the science underpinning the channels we work with: search engine optimisation, social and online marketing.
Whether it’s a brand, business, product or a message, with the right online strategy, we can get you noticed on the web – whether you need to build web traffic, increase PPC conversions or create an online buzz about your brand.
Closely monitor the conversation and demonstrate results
The first question here is ‘what are you trying to accomplish – insights, brand building, customer service or sales’?
A true measure of the ROI of all these activities is not possible, 
but we can measure results v objectives. For insights – trending word cloud themes, influencers + detractors, brand building – share of voice, total mentions, net promoter score, customer service – total number of contacts, time to issue resolution, satisfaction rating and for sales – here we can measure ROI – number of scripts, hospital admissions, referrals.
