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Video and Animation

Discover the Power of Healthcare Video Marketing

"There's no strategy like video marketing for educating, generating leads, and converting customers."¹

You can achieve your medical marketing and communication goals with our in-house team's expertise in interviews, panels, documentaries, films, 2-D and 3-D animation, character modelling, and more!

Our healthcare video creations – whether they are filmed on location, remotely or using animated concepts – take shape with stunning imagery and elegant visual effects, which work in harmony to drive uptake and knowledge of medical content by healthcare professionals and patients.

Why should I make video part of my healthcare marketing and medical education strategy?

According to HubSpot’s State of Marketing 2023 Report,² 90% of marketers will increase their use of short-form video, which remains the most popular and effective media format for the fourth year in a row. Why? Because people are watching more videos every year and the demand for video content is high. In 2022, audiences played videos 59% more than they used to, and the number of minutes watched has increased by 87% since 2019.³

Long-form videos are also rising in popularity, due to an increased market for webinars or educational videos. Audiences will typically watch 50% of videos that are up to 5 minutes long, and 16% of viewers will be prepared to watch videos that are over an hour long – if the content is quality!³

Our Video Services

Disease awareness videos
Mode-of-action animations
Documentaries
Patient stories
‘Talking head’ videos of key opinion leaders
Video interviews
Panel interviews

Remote-recorded video
Green-screen filming
Motion ads
Documentaries
2D animation
3D animation

How can I use videos in my medical marketing or communications strategy?

Healthcare professionals enjoy consuming video and animation content as much as the rest of us, and we typically see high-quality, educational, peer-to-peer videos getting the best return on investment for brands. Whether these videos are on-demand or live streamed, this kind of content is a great way to establish trust within a healthcare professional community, establishing your brand and company as a source of valuable, relavent clinical education.

HCPs are often willing to exchange email addresses and other insightful information in return for excellent educational video experiences, so video is a great tactic for consent capture, lead-generation and content marketing that is designed to create engagement opportunities for deeper promotional communications.

Furthermore, video case studies continue to be an important way to establish confidence with medical products and clinical guidelines. Clinical case studies in video format support the use of medical products and services in the real-world. This is especially important for those HCP audiences who prefer to follow guidelines and respected peers rather than rapidly adopt practice based on the hot clinical data.

Please get in touch to find out more about our healthcare video services, to see examples of our work, or simply to tell us about your video and animation goals. If you're not ready for that, you're welcome to browse our medical affairs and marketing resources for the latest healthcare video recommendations. Here’s a great article about how to plan and deliver video for content marketing.

1. HubSpot. The Ultimate Guide to Video Marketing. 2022. Available at: https://blog.hubspot.com/marketing/video-marketing. Last accessed, August 2023.

2. HubSpot. The 2023 State of Marketing Report. 2023. Available at: https://www.hubspot.com/state-of-marketing. Last accessed, August 2023.

3. Canary A. Video Marketing Statistics: Elevate Your Strategy in 2023. 2023. Available at: https://wistia.com/learn/marketing/video-marketing-statistics. Last accessed, August 2023.

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