A Vision and Solution For Epic Pharma Web Strategy

Your website shouldn’t be a digital product brochure. It should be your most powerful tool for engagement, education, and conversion; delivering value at every stage of the HCP journey.

To build a strong subscriber base and increase engagement, you need to publish consistent, educational, non-promotional content – such as e-learning, expert-led webinars, or clinical case studies – that provides immediate, practical benefits for your audience.

But great content isn’t enough on its own.

If HCPs face friction when trying to sign up, register for events, or request support, they’ll disengage. And if your internal teams are slowed down by clunky tech, manual workarounds, and disconnected tools, even the best marketing strategy can fail quickly.

We see this every day:

• Landing pages take weeks to go live

• Rep booking tools aren’t linked to CRMs

• No automated welcome journeys for new subscribers

• Reps miss key content interaction alerts

The result? Valuable content that doesn’t convert. Campaigns that don’t have any impact. Opportunities  to support HCPs and patients with your product, lost.

The solution: A strategic design system

A design system is a set of reusable, on-brand components and templates that make it easy to build and launch consistent digital experiences, fast.

Instead of relying on dev-heavy custom builds or clunky CMS workarounds, you empower your teams with the tools they need to:

✅ Build high-performing landing pages in days, not months

✅ Integrate lead capture and booking tools directly into pages

✅ Deliver seamless CRM and email automation journeys

✅ Create content experiences that convert

Pharma marketers who invest in design systems can realise the full commercial value of their digital content. They move faster, respond better to customer needs, and create websites that actually work as lead generators, not just ‘online leave-pieces’.

🎥 Watch the video for insights from our Director, Dan Buckland, and our expert guests from Graphite Digital

To experience the full conversation, packed with deep insights and advice on the development and implementation of design systems, check out the podcast:
>> Everyone Hates Pharma Websites