If you build it, they won’t come. How to reach HCPs with your content.

Paid media is a critical part of the equation. Without a solid paid media strategy, all those hours spent creating and approving content might not yield the results you deserve— for example, consent capture, webinar sign-ups, rep calls, or improved brand awareness.  

In this episode, we’ve got an hour of pure insight from Steve Simmonds of SJS Health Media, a seasoned pharma paid-media consultant, to help you understand how to make the most of your media budget and get the engagement you deserve. 

What You’ll Learn in This Episode 

• How to Build a Paid Media Strategy That Delivers Results: Learn the essential steps to create a strategy tailored to your goals. 

• Smart Spending: Understand how to assess your budget and prioritise your spend for maximum ROI. 

• Choosing the Right Channels: From journals to web platforms, newsletters to interactive banner ads, discover the range of channels and formats available, and how to select the ones that will effectively reach your audience. 

• Balancing Owned and Paid Media: Get actionable advice on when to invest in paid media and how it complements your owned content. 

• Real-Life Case Studies: Explore examples of successful campaigns combining content and paid strategies. 

• The Importance of Audience Insights: Learn why understanding your HCP audience’s preferences and behaviors is crucial to success. 

• Common Mistakes to Avoid: Save time and resources by steering clear of the pitfalls that derail many paid media campaigns, such as mismatching engagement versus awareness metrics, or neglecting to research and emulate the regular content that audiences expect from their favourite publications. 

This episode is packed with actionable advice that will help pharma marketers stay ahead in the ever-evolving digital landscape. 

Are you keen to put these insights into practice? 

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Need help ensuring your media planning and content strategies perform as well as possible? Contact us here. We’ll share how we can help you to create impactful, compelling content that will give you maximum return on your paid media.  And we’ll be delighted to introduce you to Steve, who can help you to deliver that content to the right audience.