New ABPI guidance for banner adverts

November 01, 2022

In November 2022, the PMCPA issued new guidance on how banner adverts can be used within the scope of the ABPI Code of Practice.


It has been confirmed that adverse event reporting information must be included directly within the advert.

This means that only including adverse event reporting one click away from the advert, with the prescribing information, is non-compliant and could result in a breach of the Code.

Are all of your digital banners compliant with the new guidance?

At Brandcast, we understand that it can be difficult to change your approach or deal with the technical challenges of implementing guidelines like this. That’s why we’ll always make ourselves available to talk to you, provide support, and make suggestions.

Get in touch below for a friendly discussion about the ABPI rules on banner adverts and how you can overcome any new difficulties they present.

Talk to us about taking your digital ads to the next level.

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