SEO for Pharma: Building Trust and Getting Results
Everyone's searching for that one magic channel, tool, or technique to solve the HCP engagement puzzle. But here's the thing—there's a tried-and-true digital marketing strategy right under our noses, and it’s not being leveraged enough in the pharma industry. Search.
Picture this: You’ve just launched a beautifully crafted new website, the content is approved, polished and ready for the world. But when you proudly search for it on Google in front of your expectant colleagues, you’re met with an awkward silence as it barely appears in the rankings. The next instinct? Call your web agency and demand higher Google Search rankings. But beyond these vanity metrics, a well-executed search strategy is often overlooked.
Search can be the hidden gem your marketing strategy needs right now. It has the potential to bring in warm leads, drive valuable traffic, build trust, and support healthcare outcomes worldwide.
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Inside This Episode:
Join me as I sit down with Oliver Capel, MD and co-founder of digital agency Medico Digital, and Tom Vaughton, CEO of Varn & Varn Health. Together, we demystify SEO for Pharma:
- What’s Possible and Permissible: Understand the boundaries and potential within regulated search strategies.
- Technical and Keyword Strategy: Learn the essentials of optimising your content for better search performance.
- Research Tools and Insights: Discover practical tools and approaches to enhance your SEO research.
- From Leads to Loyal Customers: Develop a commercial journey that maximises value from search-generated leads.
- Measuring Impact: Understand the KPIs and outcomes you can expect from effective search campaigns.
- The Future of Search: Explore the integration of LLM AI search tools, like Search GPT, in modern strategies.
- Customer-First Mindset: Shift your perspective to prioritise genuine audience engagement and trust-building.
Resources from Our Guests:
- Oliver Insights: For valuable perspectives and updates, follow Oliver on LinkedIn.
- Tom Insights: For valuable perspectives and updates, follow Tom on LinkedIn.
- Google Keyword Planner.
- Online Marketing Tools: SEMRUSH, Reddit,
- Search platform designed for clinicians: Medwise.ai.
Let’s Chat:
Do you have a specific challenge you need help with? Or a topic you’d like us to cover in a future podcast? Don’t hesitate to get in touch!
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