The Ultimate Guide to HCP Customer Journey Planning
A Brandcast X APC Collaboration
In healthcare marketing, improving customer engagement is the number one way to drive business impact. Frequent, impactful interactions with your customers allow you to communicate, inspire, and drive behaviour change effectively.
Why Are Customer Journeys Important?
Healthcare Professionals (HCPs) don’t make snap decisions on new products or services. Their journey of confidence with a product takes time, and must be tailored to address their specific needs. While there are many factors influencing customer engagement, creating the blueprint for a comprehensive, impactful customer journey is something that an individual marketer can do, and is absolutely key to success.
Through our Ultimate Customer Journey Guide, you’ll learn how to craft an optimal engagement experience for your customers. Follow our advice, and you could potentially have a basic framework ready in just 20 minutes! We demonstrated this by creating an example journey with a live audience at the Next Pharma Summit 2024.
What Will You Learn?
- Which activities and assets generate the most impact for your peers.
- Access a co-created customer journey and use it as a template for your campaigns.
- Leverage a simple ‘flywheel’ framework to attract, engage, and delight HCP customers.
- Understand the importance of lead-capture forms for personalised omni-channel engagement.
- Measure the true impact of your assets and activities (say goodbye to vanity metrics).
Unsure If You Want To Sign up? Check Out Our Teaser Video
Check out this preview with some select highlights. If you like this, then all you need to do is follow the instructions below to access a ton of inspirational insights and practical tips, allowing you to improve your customer journey strategies over night.
How to Access All The Content
Sign up using the form below, select your priority from the drop-down menu, and we’ll email you a link to the full guide, as well as other resources as they become available.
Subscribers get immediate and exclusive access to an unedited, candid discussion between Dan and Amish, offering insights, impact data, and recommendations on creating an amazing customer journey. Plus, the slides and data from our survey, and an invitation to join our new community for marketers and medical affairs experts, who share our vision for the future of the biopharma industry.
Sign up to the Customer Journey content series
