Unlocking the Power of PPC for Driving Healthcare Professional Engagement

Discover the transformative potential of PPC (pay per click) advertising for driving healthcare professional engagement for your marketing and medical education content. Join us as we dive into the pivotal role of Google and Social Media PPC for pharma and healthcare brands. We’re delighted to share our conversation with PPC expert Stacey Pledge, where we explore how harnessing PPC insights can precisely target and reach specific HCP audiences. Say goodbye to exorbitant budgets for specialist HCP media buys. Tune in now to explore the limitless possibilities and uncover the secrets of leveraging PPC to maximize your brand’s impact. Don’t miss out on this essential discussion that will revolutionise your marketing strategies. 

For additional insights on leveraging Google, we recommend checking out our article ‘How to build SEO into your pharma medical education site’. In this article, you’ll discover actionable tips and strategies, along with a downloadable PDF resource to support your projects. 

If you’re eager to incorporate these techniques into your own marketing strategy or have any questions, don’t hesitate to reach out to us. Simply fill out our contact form and our team will be delighted to discuss your ideas and provide the support you need. 

If you found this episode insightful and informative, make sure to stay connected with us for more valuable content. Subscribe to our newsletter using the form below and receive regular updates on our podcast and more! 

Here are some useful links and tools that were discussed in the episode:   

• Google Keyword Planner 
• Performance Max Campaigns
• Google Search Console
• Stacey’s Linked In Profile