Congress marketing: Getting the basics right

October 21, 2022

Congresses are a vital part of pharma marketing strategies. But when the fundamentals are forgotten, pharma companies can miss out on all-important engagement opportunities.


Watch our learnings from ESMO 2022

In this video, Brandcast’s company director Dan explores why some adverts at Europe’s biggest oncology conference were effective – and why some missed the mark. He also shares three top tips for congress marketeers who want to create impactful materials which generate follow up.

  • Intro (0:00)
  • Tip #1: Address HCPs’ needs (1:57)
  • Tip #2: Always include a CTA (5:12)
  • Tip #3: Capture lead data (6:52)

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