Congress marketing: Getting the basics right
Congresses are a vital part of pharma marketing strategies. But when the fundamentals are forgotten, pharma companies can miss out on all-important engagement opportunities.
![image-resources-esmo-entry](/_gatsby/image/b7189d59849196b4bcb54b718de5f219/13605d66a0abb0f27c836e51f2faa668/image-resources-esmo-entry.jpg?u=https%3A%2F%2Fbchlive.devbrandcast.com%2Fwp-content%2Fuploads%2F2023%2F04%2Fimage-resources-esmo-entry.jpg&a=w%3D750%26h%3D536%26fm%3Djpg%26q%3D50&cd=733b7662f758eea677d897082946ef2d)
Watch our learnings from ESMO 2022
In this video, Brandcast’s company director Dan explores why some adverts at Europe’s biggest oncology conference were effective – and why some missed the mark. He also shares three top tips for congress marketeers who want to create impactful materials which generate follow up.
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![image-resources-esmo-keynote](/_gatsby/image/abdebfc095848dce9d4b61c4cdf4e998/bde2568a817373b8dffc4de39a411dcc/image-resources-esmo-keynote.jpg?u=https%3A%2F%2Fbchlive.devbrandcast.com%2Fwp-content%2Fuploads%2F2023%2F04%2Fimage-resources-esmo-keynote.jpg&a=w%3D750%26h%3D1009%26fm%3Djpg%26q%3D50&cd=99cebb20d0e099434f2b88e01b1ffb43)
![image-resources-esmo-paris-22](/_gatsby/image/d0553b97cbb17ad130ccce5a022efa1f/bde2568a817373b8dffc4de39a411dcc/image-resources-esmo-paris-22.jpg?u=https%3A%2F%2Fbchlive.devbrandcast.com%2Fwp-content%2Fuploads%2F2023%2F04%2Fimage-resources-esmo-paris-22.jpg&a=w%3D750%26h%3D1009%26fm%3Djpg%26q%3D50&cd=ecb159f8373e15a93a282544db6c4441)
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