The Unsung Hero of Pharma CX

Are you truly connecting with your audience, or just going through the motions?

In our latest podcast episode, we sit down with Nico Renner, Patient Engagement Lead in Ophthalmology, to reveal how specific digital marketing tools and strategies can help you authentically connect with your audience in today’s pharmaceutical landscape. 

Nico shares practical, refreshing insights to help you rethink your communication strategies. Whether you’re in marketing, communications, or another function, you’ll learn how to apply digital marketing tools to achieve meaningful impact. If you’ve ever questioned the true effectiveness of your marketing or felt uneasy about the misconception that marketing is just about selling, this episode is for you. 

Why This Episode Matters: 

Deep Audience Insight:
“A good marketer spends time segmenting the market, understanding the target audience, and communicating effectively.” Nico explains how to truly understand your audience and craft deeply resonating messages.

Enhancing Patient Engagement:
Discover how to enhance engagement beyond traditional methods, fostering authentic connections and delivering real value. 

Turning Challenges into Insights:
Learn from Nico’s experiences with A/B testing, and see how overcoming obstacles can provide actionable insights to refine your strategies. 

Addressing Core Issues:
“Fall in love with the problem, not the solution.” Understand why addressing the core challenges your audience faces is essential for creating impactful communication strategies.

 

If you enjoyed the episode and want to dive deeper into the topics Nico discussed, check out the resources below: 

• Nico Renner’s Insights: For valuable perspectives and updates, follow Nico on LinkedIn. 
• Recommended Reading: Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again by Eric Topol. 
• Mastering A/B Testing & Algorithm Insights: Learn how to optimise patient engagement through A/B testing and algorithms. Read Nico’s experiment on LinkedIn. 
• Dig Deeper: If you’re eager to explore these themes further, check out our comprehensive whitepaper, perfect for sharing with your teams. 

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Let’s Chat: 

Do you have a specific challenge you need help with? Or a topic you’d like us to cover in a future podcast? Don’t hesitate to get in touch!