Podcast: Let’s Start a Medical Affairs Revolution
Warning. Medical Affairs ‘purists’ will be triggered by this podcast.
Like it or not, there is a revolution at hand for medical affairs teams. There will be those who embrace the change and ride the wave to a meaningful, collaborative, cross-functional role in pharma, and those who get left behind in the weeds of 'vanity' metrics and disjointed tactics.
Whether you’re a new or veteran listener to my BioPharma Revolution podcast then you know we’re traveling in the fast lane with the pirates over here. So buckle up because this episode is a treasure chest full of medical affairs plunder.
Our guest is Carlos Eid, Cardiovascular Executive Medical Director at Novartis and a self-confessed pirate of pharma. I saw him speak at a conference and knew right away that I had to have him on the show… and I’m so happy he accepted.
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What to expect from Carlos;
- Reflections on the past, present and future of medical affairs
- Challenging our perspective on what makes a brilliant industry medic
- Understanding how functions can work collaboratively around patient outcomes
- Learning how AI and technology can optimise real-time analytics and insights
- Answers to questions over the future value of field medical
- Lessons on measuring impact beyond vanity metrics and tactical success
- Practical and valuable medical education journey-planning tips
For links to other episodes in our medical-affairs series, check out ‘From Compliance Fears to Code Clarity’, ‘How to Fall Back in Love with Medical Affairs’, and ‘Integrating Omni-channel Into Medical Affairs’.
Make sure you sign up for updates below because I’ll be producing a WhitePaper for our listeners that summarises all the insights from our medical affairs podcast guests into a comprehensive document that you can share with your colleagues or use to support your own medical affairs journey.
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