Resources
Our Resource hub is the go-to location for all the latest ideas, insights, information and learning for medical marketing and communications professionals in the healthcare industry. It’s also where we share our latest Brandcast Labs developments.
Explore and enjoy our collection of articles, videos, podcasts, educational experiences, Labs projects and more, and filter to easily access the content that matters most to you.
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Everybody Hates Pharma Websites—Let’s Turn Irrelevance Into Impact
What is the Future of Customer Engagement for Pharma: Human or Digital?
If you build it, they won’t come. How to reach HCPs with your content.
SEO for Pharma: Building Trust and Getting Results
Your HCP Customers Don’t Care About Your Products
The Ultimate Guide to HCP Customer Journey Planning
The Unsung Hero of Pharma CX
Podcast: Let’s Start a Medical Affairs Revolution
Podcast: From Compliance Fears to Code Clarity
Podcast: How to Fall Back in Love With Medical Affairs
Georgie’s letter: A story of love and hope for Huntington’s Disease
How to Create Award-Winning Websites for Healthcare Audiences.
Podcast, The biggest challenges facing pharma commercial and medical teams right now
White Paper: Evolving Pharma Models For Marketing and Medical Affairs
Mastering your CRM system is the key to omnichannel success
Unlocking the Power of PPC for Driving Healthcare Professional Engagement
Supporting DTx Europe: Revolutionising Healthcare
Harness SEO to compliantly boost your healthcare brand’s visibility
Integrating omnichannel into medical affairs to drive HCP interaction
NEXT Pharma Summit 2023
New PMCPA social media guidance
Five brilliant websites showcase
‘Smarketing’ harmony: Bridging the gap between sales and marketing teams in pharma and the healthcare industry
How to optimise your promotional HCP videos in 9 steps
How to improve HCP engagement on digital marketing assets
How to optimise HCP engagement in congress marketing activities
New ABPI guidance for banner adverts
Congress marketing: Getting the basics right
Transform your digital marketing strategy
How to create amazing virtual event experiences
Scrum down and get stuff done. Why should I consider an agile approach to project management?
Let’s get social. And let’s make it meaningful
Pharma and patient advocacy groups working towards shared goals
Are biopharma companies really ‘open’ to innovation?
Welcome to the world of digital therapeutics
Introducing the Biopharma Revolution Podcast
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